Easy Life: Website Advertising

Easy Life are an English alternative band formed in 2017 from Leicester. In 2018 Easy Life signed to Island Records. The multiple alternative album covers are displayed on the centre of the band’s website. The colour them of the site change in relation to the album’s covers. Each album cover also acts as a direct link to the album itself via Spotify, Apple Music or Youtube

There is an additional feature also accessible from the homepage that allows users to see the dates, venues and locations of up coming tour dates. Through this page you can also buy the tickets directly. The site also offers quick and easy access to a newsletter sign-up, this allows users to follow the band’s work through one of two social sites or via email.

A merchandise page is typical of any band website, in this instance the band is promoting its most recent album release with Vinyl and CD versions of the album as well as themed clothing. The band name is written in the biggest font on the page reinforcing the brand identity. All of the merch on this page as well as the website design itself follows a similar colour and thematic pattern, allowing for clearly defined brand identity.